Are You Hunting The Right Prospects? In preparation for launching our Sales Training Academy, I came across an interesting allegory from Larry Lewis, the brains behind the Client Builder Selling System. When it comes down to it, the whole point of Marketing is to reach your target market, right?...
Marketing
Getting Found
As a certified Guerrilla Marketing Coach I’m always on the lookout for low cost, high impact marketing methods suitable for small business. In fact, part of the materials we supply to our Guerilla Marketing students includes a list of 129 marketing “weapons” to consider adding to their marketing plan....
The Power of a Marketing Plan
I recently taught a Guerrilla Marketing Jumpstart Class in Duvall, WA. The Duvall Chamber of Commerce is committed to the success of the businesses in Duvall and put the class together and brought me in to teach it. The attendees of the class all left with a marketing...
Color Cop, a Marketing Weapon
As a small business owners we are not always able to hire designers to build our fliers, brochures or items we post on the web. These items can be great marketing weapons and help you attract more prospects. If you learn to use Publisher (or any similar product)...
Making Your Marketing Message Meaningful
Are you having trouble connecting with prospects? Do they seem to be uninterested in listening to you talk about your product or service? Let’s look at how to change this. Your message needs to be stated in a way that resonates with the prospect. Here are 4 things to consider...