Are You Hunting The Right Prospects? In preparation for launching our Sales Training Academy, I came across an interesting allegory from Larry Lewis, the brains behind the Client Builder Selling System. When it comes down to it, the whole point of Marketing is to reach your target market, right?...
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Getting Found
As a certified Guerrilla Marketing Coach I’m always on the lookout for low cost, high impact marketing methods suitable for small business. In fact, part of the materials we supply to our Guerilla Marketing students includes a list of 129 marketing “weapons” to consider adding to their marketing plan....
Taking Action Leads to Success
One of the most satisfying things about coaching business owners is when a client really begins to make strides in achieving their goals. I recently read a small, self-published book titled This vs. That by Bronwyn Bowery-Ireland that contained a chapter that illuminated the real conflict most of us...
What’s in a Name? Business Coach or Business Consultant?
I recently found this article written by Shawn Brodof, one of my associates at the Professional Business Coaches Alliance that I want to share it with you. It does an excellent job of explaining the role of a business coach . -Bob Rash- As a business coach, I am often...
Are You Listening?
In February I was able to visit my brother Bill in Corona, California. During the visit we talked about his contracting business, Landmark Site Contractors. Bill and a partner started the business in 1996 as a paving company. By 2001, they had purchased two paving machines and had about 28...